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O tempo dedicado pelos quatro canais de sinal aberto às auto-promoções dos seus programas diminuiu, passando de 743 horas no primeiro semestre de 1999 para 504 horas no mesmo período deste ano, refere um estudo hoje divulgado pela Marktest. Estes números equivalem a uma média diária de cerca de 42 minutos por canal. De 1999 a 2004, a tendência seguida pela RTP1, 2:, SIC e TVI de redução das auto-promoções foi praticamente constante, passando de 743 horas no primeiro semestre de 1999 para 488 horas no primeiro semestre de 2004. Houve um ligeiro aumento em 2005 para se voltar a verificar uma queda este ano. Neste último semestre (2006), a auto-promoção dos canais em análise representou 15,5 por cento da duração publicitária total.
Fonte: Público
Publicado por estaccs às julho 24, 2006 10:47 AM
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